Marketing as an entrepreneur

Being an entrepreneur you have to know a lot of different things about business. There is marketing and publicity and bookkeeping and budgeting and… For instance I have a friend you is a public speaker and he told me recently he came back from a gig and the paycheck bounced which put his bank account into a tailspin. I asked him what happened to all his money. “You make more in one speech than many people make all month.” He said, “Well there’s my manager and hotels and airfare and all of that stuff.” When you are an entrepreneur you have to be able to manage your money. You have to be able to put some away for a rainy day. You never know when there may be a dry spell.

You also have to know about marketing. Next to actually knowing and being good at your job, marketing might be the most important part of your job as an entrepreneur. You have to know how to market yourself and help the people find you so they can connect with you to give you business. Last night we went to the M Casino and Resort for a little gaming, a nice dinner and a comedy show. Some of the comedians were really good and some of them not so good. The really good ones their names I couldn’t tell you because they did not make it easy for me to remember their names. At every comedy show the Master of Ceremonies introduces the comedian and at that point I really don’t care what their name is. Because if they are not funny I’m not going to want to remember their name anyway so when they come out at the very beginning tell me the name it just goes in one ear out the other. All I want at this point is just for them to be funny. At the end when they are funny and I want to know their name so I can look them up or follow them on Twitter and Facebook and tell my friends about them, they always are in such a big hurry to get off the stage. All I hear is,”Yeah that’s my time. My name is bubble bobble bobble blah.” At this point they should be telling us what their Twitter name is and what their Facebook handle is. They should be telling us these things so we can look them up and get on their mailing list and come see the show next time they’re in town.

andrew dice clay jacket marketing

I’m not a professional comedian but I do go to comedy clubs, in fact I was at two this past weekend alone and I see all these guys on stage and I’m thinking how difficult would it be to be properly marketing yourself. If there was a monitor on the side of the stage have them put a picture of your Twitter name up there or wear a T-shirt with your Twitter account or at the very end of your set pull out a camera and take a picture of the crowd and tell them you will post it on your Twitter account and remind people to go see it. The point is get people to know who you are. Your job as a comedian is to get people into the club. Once the people are in the club they will buy drinks at super inflated prices. That makes money for the club. If you are funny people will want to see you again. Maybe they will bring some of their friends who will buy more pricey drinks which will make the club more happy and they will hire you again. If I do not know who you are I probably will not come back to see you specifically. You have failed at marketing yourself and your lack of work will prove it. No one gets an HBO special if no one knows who you are. You have to be on top of your marketing unless you’re goal is to be the Unknown Comic and even then everybody knew who he was.

Bottom line, if you are good at your job but not at marketing yourself, the amount of work you get is going to suffer. Nobody wants to pull a ‘Richard Sherman‘.

 

To learn more about marketing as an entreprenuer buy and read The Art of Social Media: Power Tips for Power Users by Guy Kawasaki today!

 
 

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87 Replies to “Marketing as an entrepreneur”

  1. Troy,

    Great post and very good article!

    I think one of the things that make a performer or business more memorable to the people who support or patronize it is accessibility.

    How many times have you commented on a blog or reached out to a business with concern or compliments, only to be ignored?

    One of the things about me is that people can always reach me directly. I respond to texts, phone calls, emails and tweets personally.

    I realize that people in the upper echelons of celebrity and business don’t have the time to personally deal with all that comes their way BUT at my level, just showing people you care enough to respond can be the difference between being relevant or obscure.

    My personal thought is, respond as often as possible and let people know they matter. This creates “raving fans”.

    Love your blog! Keep up the good work!

  2. Entrepreneurship is big deal and many people do it nowadays because of the internet and the “no-costs” to enter the market. However, out of this many people, very few of them make it mostly because they do not have what it takes to be a good entrepreneur. You have to have a blend of qualities, such as: leadership and management, marketing and promotion skills, as well as good communication skills.
    Anyways, I guess this leaves room for those who really wanna make and work hard and smart to achieve it.

    • Certainly not suited for everyone. Thank you for your input Chris. Always appreciated and welcome here. (Your site is a great resource by the way. I certainly recommend everyone clicking your link and visiting you.)

  3. very good article! Marketing is of crucial importance for the success or failure of an enterprise, as its success is ultimately decided in the market, competing for the target customers.The degree of market orientation of an enterprise may well impact its overall business performance, both in the context of young and small enterprises and in the process of launching new products. Love your blog! Keep up the good work!

  4. Marketing is a really broad topic. But we must all understand that the main purpose of marketing is to gain customers. The question is, how? Based on my experience, networking is one of the good strategy entrepreneurs do. Fastest but hardest way if you lack in communication skills. You are lucky if you’re good at it.

  5. This article is awesome! I believe that Marketing is the heart of every business. This is a good read for those who are planning to own their business someday.Thanks for sharing such a great post.

  6. I agreed. Marketing is a really broad topic. But we must all understand that the main purpose of marketing is to gain customers. The question is, how? Based on my experience, networking is one of the good strategy entrepreneurs do. By the way nice post.

  7. Awesome! Marketing is of crucial importance for the success or failure of an enterprise, as its success is ultimately decided in the market, competing for the target customers.The degree of market orientation of an enterprise may well impact its overall business performance, both in the context of young and small enterprises and in the process of launching new products. I am loved your blog. Thanks a lot.

  8. Great work done.It is really good to visit your website and learn informative.I like the way you have mixture your words and thoughts to make it really easy to understand.Thanks for sharing the article with us.
    Andrew Parker recently posted…Childhoods daysMy Profile

  9. Really a good post you share with us.Great post and very good article!

    I think one of the things that make a performer or business more memorable to the people who support or patronize it is accessibility.
    Stuart Williams recently posted…TechnologyMy Profile

  10. This article is very informative. I learned a lot about IT. Thanks and This is completely amazing! I love your ideas.I think one of the things that make a performer or business more memorable to the people who support or patronize it is accessibility.

  11. Marketing is of crucial importance for the success or failure of an enterprise, as its success is ultimately decided in the market, competing for the target customers, nice read, thanks for sharing it.

  12. Wow! Its really good to visit your website and learn informative.I like the way you have mixture your words and thoughts to make it really easy to understand. Thanks a lot for sharing this wonderful post.

  13. Great Post This article is awesome! I believe that Marketing is the heart of every business. This is a good read for those who are planning to own their business someday.

  14. Wow! What a great article! Marketing is the most important as an entrepreneur. This is really interesting. I think this is very helpful for me in future. Thank you so much for sharing such a nice article. I am waiting for your next article.

  15. Thanks for sharing this great information. Love your story about the comedy club. I too think that entrepreneurs need to wear – every – hat in the business, salesperson, accountant, secretary, and even janitor. The book you show is an excellent read by Guy Kawasaki who is the master of social media. His official title is “Chief Evangelist” for Apple. His work helped grow Apple into the giant company it is today. Keep up the good work.

    • Thank you thank you thank you Marsha for your super comment.
      I like Guy though, to be honest, I am not a HUGE fan of his social media strategy yet I DO ‘get it’ and I do use some of his techniques. In fact I think it was Guy Kawasaki who taught me that it is ok to post the same thing on Twitter more than once as people who do not see that tweet today may see it when you retweet it next week or next month.
      Thanks again for your visit and comment Marsha.
      Troy recently posted…Interesting stuff people buy on Amazon Part 6My Profile

  16. Marketing is a really broad topic. But we must all understand that the main purpose of marketing is to gain customers. The question is, how? Based on my experience, networking is one of the good strategy entrepreneurs do. Fastest but hardest way if you lack in communication skills. You are lucky if you’re good at it.

  17. Troy, thanks for this article. It’s such a simple, but such a powerful point. It’s like some people feel like they’re somehow “selling out” or being “selfish” or vain if they do an adequate job of telling their audience/potential market who they are and how to keep up with them. You really see this in the music business, with people and bands who are–musicianship-wise–superior to more successful ones, but who peculiarly have some aversion, some ‘anti’ program about promoting themselves in a way that will lead to their career’s flourishing. Excellent reminders here to check ourselves and be responsible with the platforms/public exposure that we do get. Cheers, Troy!
    William Frazier recently posted…Blog Post TitleMy Profile

  18. Your article on Marketing as an Entrepreneur has some very good truths ringing through it.

    You got me hooked with your opening paragraph about marketing when you hit me below the belly about how many businesses fail just because they can’t manage their money. How true is that!

    Your tips on how important it is to make sure the audience remembers your name especially after the event than right from the start. Loved the tips.

    Question- Do you give them a small take away if they connect with you on Twitter or Facebook? Is that a good idea to do that to reward people to follow you? What do you think?

    Claude
    Brisbane, Australia
    Claude Fullinfaw recently posted…What Is SEO? | Local Search For Organic ListingsMy Profile

  19. Troy,
    Those comedians need social media advisers to teach them how to use their channels more effectively. One cool function snapchat has is the ability to add people In the same vicinity and follow their story I think this coupled with location tagging and live streaming found on platforms like instagram and youtube allow a greater recognition and spreading of information to help promote the venues and artists.

  20. As a new blogger i can say that social media marketing isn’t the easy task and if you are an entrepreneur you have to care about your activity on social media like you don’t post any of the wrong tweet because a single tweet flush out your new business. Come to your blog you give some amazing information about entrepreneur. Keep Posting.

  21. It was very interesting for me to read that blog. I like such topics and everything that is connected to SEO. I would like to read more soon .

    I am very new at internet marketing. I found your article very informative and helpful. Thank you for the great read and I hope to see more from you in the future.

    i hope i like your post .i like your post and your site i hope i help your post …

    Thanks for sharing such a great post.

  22. Hi,

    Great write up.

    I agree with you that for an entrepreneur marketing is integral because it is an excellent way to create awareness and buzz, make audiences know about your existence, build contact and lot more. But this again holds true not just for entrepreneurs but also for big enterprises or established businesses.

    In the absence of effective marketing, irrespective of the medium, no business can create boost their profit. Probably, this is one of the key reasons why marketing has flourished so much in the past few years.

    I will share a simple example with you. Till 6 months back, I had launched my business and as an entrepreneur, I was looking for productivity hacks and online training tools. Since I am not too tech savvy, hence was sceptical of using a software. Based on ‘word-of-mouth’ marketing, I checked out few popular online training platforms. In fact, when I opted for ProProfs cloud LMS, their impressive clientele list helped me decide better.

    All I am trying to say is that marketing (of any kind) is key and it’s relevance can’t be denied in any way.

  23. Great post there and some history worth learning about Greek coffee. I mus however admit that I am one of those folks who believed that it has to do with the beans. Thanks a lot for sharing the information. Will share it with some friends.

  24. “Next to actually knowing and being good at your job, marketing might be the most important part of your job as an entrepreneur. ” And do not ever forget about taxation. It is really a must after you put up your business. May it be small-scale or large-scale.

  25. Great post!
    Amazingly informative and helpful post.
    everything is good enough and website is very well designed
    well! week writing stay blessed
    thanks for sharing

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