Micro-Mogul in the making

I have been hearing about it for years, ever since I first read Think and Grow Rich by Napoleon Hill. “Join a mastermind group” they said. What is a mastermind? It sounds like something a James Bond villain would be a part of right? A mastermind group is a small group that you meet with for the purpose of reinforcing growth and success while offering support to one another and manifesting success in the following areas; finances, spirituality, relationships, and or health or whatever else ya’ll are into. I sort of reluctantly succumbed and joined up with the 2014 Millionaire Micro-Mogul Challenge. It is part of The Millionairess Project run by Play Buffet. I figure I want to be a Micro-Mogul so I joined her Mastermind Money Crew. It seems pretty cool and so far I have noticed there are people from all over the world involved who also want to be a micro-mogul. Germany, New England, London and many other locations are all represented. I have yet to find out if we have a secret micro-mogul handshake. Patience Micro-Mogul Grasshopper.

tai chi cat

So what is a Micro-Mogul and what does one have to do to be one? Play explains it best yet I will try to paraphrase it for you. She said a mogul is a very powerful and influential person in a business/industry. She goes on to say a micro-mogul is someone who has “…one breakthrough brand, one compelling website, one relentlessly helpful blog, one key social media channel, one solo-run entrepreneurship, and one phenomenal product or service.” Yeah, that sounds good. And since I already have the Richard Branson hair thing going…

Play said on her website she aspires to build a lifestyle business empire, and rise from flat-broke, ne’er-do-well fashionista to filthy-rich, minimalist, globetrotting philanthropist in 5 years or less. Yeah that sounds good too.

micro-mogul diddy sean combs

So what is the game plan? The first thing we are going to do is start up the Millionaire Micro-Mogul Book Club the mission of which is to study a small set of must-read works. Influential books covering each of the 13 major elements of online entrepreneurship. Sounds fun right? If you wanna join up click over to the group Facebook page and sign up and be a micro-mogul too. Tell Play I sent ya’.

So what are we reading over the course of 2014?

Micro-Mogul in training reading list

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice
In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story and experience have greater importance and market value than you probably ever dreamed.

You are here to make a difference in this world. The best way to do that is to package your knowledge and advice (on any topic, in any industry) to help others succeed.

You can get paid for sharing your advice and how-to information, and in the process you can build a lucrative business and a profoundly meaningful life.

In The Millionaire Messenger, legendary expert trainer Brendon Burchard pulls back the curtains on the advice industry and shows you a simple 10-step plan for making an impact and an income with what you know. The lessons you’ve learned in life and business are about to become your greatest asset—and your greatest legacy.


Micro-Entrepreneurship For Dummies (For Dummies (Business & Personal Finance))
Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy.
The media has named the growing trend toward micro-entrepreneurship “the Rise of the Creative Class,” “the Gig Life,” or “the freelance economy.” All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there’s one stark difference between micro-entrepreneurs today and the “Free Agent Nation” citizens of the late ’90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit.

Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.

Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income
In today’s struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money
Shows you how to sign up for and sell products online
Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home


Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, author of You Are a Brand! and founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to position your unique product or service, narrow your target audience, create a standout company personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media and marketing techniques, Breakthrough Branding teaches everyone from novice start-ups to seasoned professionals how to leverage every asset and pursue every opportunity to create a successful business.


The Money Book for Freelancers, Part-Timers, and the Self-Employed: The Only Personal Finance System for People with Not-So-Regular Jobs
This is a book for people like us, and we all know who we are.

We make our own hours, keep our own profits, chart our own way. We have things like gigs, contracts, clients, and assignments. All of us are working toward our dreams: doing our own work, on our own time, on our own terms. We have no real boss, no corporate nameplate, no cubicle of our very own. Unfortunately, we also have no 401(k)s and no one matching them, no benefits package, and no one collecting our taxes until April 15th.

It’s time to take stock of where you are and where you want to be. Ask yourself: Who is planning for your retirement? Who covers your expenses when clients flake out and checks are late? Who is setting money aside for your taxes? Who is responsible for your health insurance?

Take a good look in the mirror: You are.

The Money Book for Freelancers, Part-Timers, and the Self-Employed describes a completely new, comprehensive system for earning, spending, saving, and surviving as an independent worker. From interviews with financial experts to anecdotes from real-life freelancers, plus handy charts and graphs to help you visualize key concepts, you’ll learn about topics including:

• Managing Cash Flow When the Cash Isn’t Flowing Your Way
• Getting Real About What You’re Really Earning
• Tools for Getting Out of Debt and Into Financial Security
• Saving Consistently When You Earn Irregularly
• What To Do When a Client’s Check Doesn’t Come In
• Health Savings Accounts and How To Use Them
• Planning for Retirement, Taxes and Dreams—All On Your Own


ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
An update of one of the bestselling blogging books, written by two of the world’s most successful bloggers
There’s a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world’s most successful bloggers, it’s one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger’s bible is better than ever.

Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs
Reveals 20 key ingredients for a successful blog post
Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more
Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog
Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.


SEO for Bloggers: Learn How to Rank your Blog Posts at the Top of Google’s Search Results (The SEO Series)
An SEO Book for Bloggers
Learn How to Rank your Blog Posts at the Top of Google’s Search Results

There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google’s many new algorithm changes.

With the introduction of updates like the Google Panda, Google Penguin, User Experience Algorithm, and Exact Match Domains, the entire ranking landscape has changed. What used to work just a couple of years ago for ranking in SEO, no longer works today; the rules are different.

Don’t get caught left behind in the blogosphere. Whether you’re new to blogging or you’ve had some experience with it, you have to understand just what it takes to craft your blog posts for the most optimized positioning on Google. Learn important skills such as:

How to effectively research keywords for your blog

How to effectively craft your content from an SEO keyword-driven perspective

Understand the three different components of building trust with Google

Off-page optimization strategies to help give your new blog presence on the Web

The 5 principles of social media marketing for SEO

Content syndication strategies

… and much more

Why SEO for Bloggers?

This book contains vital information for ranking your blog posts on Google today. It includes the most updated and advanced information available on search engine optimization. Don’t waste your precious time blogging without understanding how to rank those blog posts on Google because there’s no better traffic than free organic traffic.

After you buy this book, you will come to understand and appreciate what it takes to successfully rank your blog posts with SEO on Google today.


The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever…opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration…everything!

Learn how to
Discover which email marketing “rules” are obsolete–and when to break the rest
Optimize every component of your message and campaign
Drive list growth that translates directly into the top line
Encourage opt-in by systematically simplifying signup
Bring real humor and creativity back into your email
Write a great main call to action–and great secondary and tertiary calls, too
Take full advantage of tools ranging from QR codes to texting to grow your email list
Make better technical decisions about prechecked opt-in boxes and other attributes
Know when to deliberately introduce “imperfections” into your emails
Use email marketing and social media to power each other
Prepare for the short- and long-term futures of email marketing


Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more. Proven and practical, “Web Copy That Sells” shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.


Make Money Online – Online Affiliate Guide: Building An Online Cash Cow, A Complete Step-By-Step Guide To Affiliate Marketing
Building an Online Cash Cow is a complete step by step guide to building multi passive revenue streams by means of building your very own authoritive brandable affiliate website. This book guides “wannabe” affiliates through their first year detailing the processes and techniques required from the initial niche research to on-site and off-site SEO. This book is not another “get rich quick” guide, nor a guide on how to create “thin” type affiliate websites that are currently suffering the wrath of Google. The aim of this book is to build a 1000+ page authoritive brandable affiliate website over the course of a year. The author has a proven record as a high earning online affiliate, working in the highly competitive UK online gambling niche. The book actually contains references from Pierrick Leveque, Head of Acquisition at Virgin Games and David Volovici, Head of Affiliates at Market-ace.


How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.


CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
FACT: Your brain is being controlled-and you don’t even know it. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
*To double your ad’s attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in “95” are less effective than those ending in “99”
*The psychology of size… page positioning… typefaces… pricing…social proof… and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.


Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time
A networking expert explains how to use the power of relationships for mutually beneficial results, outlining specific strategies and principles for generosity-based networking with colleagues, friends and associates.


Sounds like a great list huh? Are you read to join us and be a Micro-Mogul or shall I just send you a post card from Paradise?


81 Replies to “Micro-Mogul in the making”

  1. Good evening Troy,
    I agree! Play and the Money Crew are amazing! I have been working on some spectacular revenue potential happenings so far in 2014. What a start to that millionaire level. What do you think of network marketing as one of my revenue streams? Checking out Talk Fusion!! Cheers and have fun, Gary

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